Paul William Baker

October  9th, 1947 March  16th, 2025
Beckenham
Paul William Baker

Obituary

Paul William Baker, a cherished resident of Beckenham, passed away peacefully on March 16, 2025, at the age of 77. Born on October 9, 1947, to Peggy and Dennis, Paul was a beloved husband, father, grandfather, brother, uncle, colleague, teammate and friend. Despite these many roles, we all know the same Paul, a man whose vibrant spirit, sharp intellect, and boundless kindness left a lasting impression on everyone who had the privilege of knowing him.

Paul was the devoted husband to Marion, with whom he shared a remarkable journey through life. Their union was a testament to true partnership, enriching each other's lives and the lives of those around them. Together, they raised three wonderful children (Marc, Gail and Patrick), who were the pride and joy of Paul's life. He imparted to them not only wisdom and love, but also a zest for life that mirrored his own.

Known for his wit and humour, Paul had an incredible ability to brighten any room he entered. His friends and family often fondly recall the laughter and joy he brought into their lives, a testament to his fun-loving nature. Beyond his lightheartedness, Paul was an exceptionally intelligent man, whose keen insights and thoughtful perspectives were invaluable to those fortunate enough to seek his counsel or work alongside him.

In 1975, he joined Callaghan at ohal, an innovative marketing agency that pioneered data analytics in the industry. His vision and leadership shaped the future of marketing and the people he trained, mentored, and inspired throughout his career continue to carry forward his teachings in media agencies, consultancies, and leadership roles across the globe. His influence remains a guiding force in the lives of all those who worked with him.

Paul was a lifelong sports enthusiast, passionate about everything from squash and cricket to swimming and golf. His love for sport went beyond playing, as he travelled the world to attend Lions tours, Cricket World Cups, and Ryder Cup golf tournaments along with debentures at Twickenham and Lords to keep him entertained between tours. Through sport, Paul instilled invaluable lessons in his children, teaching them to always give their best—while upholding fairness, integrity, and empathy. These values were non-negotiable to him, guiding not just his sporting pursuits but every aspect of his life. Whilst this rejection of winning at all costs may have held him back in his own sporting endeavours, it earned him deep warmth and respect from all who knew him.

He leaves behind a legacy of love, laughter, and wisdom, cherished by Marion, their three children, and countless friends who considered him family. As they cope with his loss, they find solace in the indelible memories and the profound impact he made on their lives.

Paul William Baker's journey through life may have drawn to a close, but the light he ignited in the hearts of those who knew him will burn brightly forever. In the way he lived and loved, Paul taught us all that life is meant to be embraced with joy, curiosity, and unyielding kindness.

In lieu of flowers, the family requests donations to St Christopher’s Hospice, a charity close to Paul’s heart, where his family has seen firsthand the incredible care and support they provide.

Timeline

1947
October 9th
 Born
Born to his parents Dennis and Peggy and enjoyed a happy childhood with siblings David, Alison and Mark
Malvern
1958
Kings School
Paul loved every minute of school life, representing Kings at every sport (including chess). He went on to be Head Boy.
1967
University of Exeter
Took his social and sporting responsibilities very seriously, the educational ones not so much.
Exeter
1971
January 16th
His first son Marc was born
The birth of his first son marked the start of an incredible adventure as a father for Paul. He took great joy in watching Marc grow, always ready to share his love, laughter, and life lessons.
1975
Joined ohal - marketing agency
Together with his friend Callaghan became the leaders in data analytics in the marketing industry.
Blackheath
1978
October 21st
Married Marion
The start of a loving, supportive, exciting and long-lasting marriage together.
Croydon
1979
July 23rd
His daughter Gail was born
The birth of his daughter brought Paul immense joy, as he guided her through life with love and care, always cherishing their special moments together.
1981
Moved in to Reddons Road
He made Reddons road a family home full of love, laughter, sporting equipment, wine and books. He lived there happily for the rest of his life.
Beckenham
1983
January 31st
His son Patrick was born 
With the birth of his second son, Paul imparted invaluable life lessons that will continue to guide Patrick throughout his journey. He taught him the significance of ambition, kindness, and composure.
Beckenham
1999
Sold ohal to WPP
Selling his company was a testament to Paul's dedication and hard work, a milestone that secured him the freedom and opportunities to enjoy a fulfilling retirement. Paul relished the following working years now as part of a truly global company and getting to work and learn from a broad set of international colleagues. 
2001
March 23rd
Became a Grandparent
The arrival of his first grandchild, Loraine, marked the beginning of a cherished journey with seven grandchildren. He delighted in sharing his love, humour, and wisdom with Loraine, Nadine, Luc, William, Matthew, AJ, and Rosanna.
2003
Brought villa in Portugal
Paul’s dream of owning a holiday home became a reality, a place where family and friends gathered to share unforgettable moments—just as he had envisioned.
Portugal
2007
Retired and enjoyed a new chapter
After retiring, Paul embraced a new chapter, filled with adventures around the world alongside Marion. Together, they explored New Zealand, the US, Galapagos, Egypt, Europe, and Canada, while also cherishing time with family and friends in the UK and Portugal.
Everywhere
2025
March 16th
Passed away peacefully with his family
At St Christophers - Please see donations section for more details.
Beckenham

Gallery

Memory wall

We would love to hear your memories, stories or thoughts on Paul. He had an impact on many people in many ways and it would mean a lot to remember these and even learn more about him from others experiences..


March 30, 2025
Paul
My memories of Uncle Paul are fond and many. As others have said he was fun, kind and intelligent and I always looked forward to seeing him and Marion. We had so many great holidays together and I remember being fascinated and impressed at his butterfly in the pool (I tried to copy and failed), him teaching us everything swimming, him inventing the game of knocking over the water bottles with a ball on the campsite in Saumur and generally making every holiday we had with him and Marion brilliant despite my sometimes stroppy ways!
Later, his and Marion’s generosity with the Portugal villa made it possible for me to make very happy and special memories with my own family, and those will also last a lifetime.
He was the best uncle and I wish I had seen him more in later years but I will always remember him with love.
My thoughts are with Marion, Marc, Gail and Patrick.
Catherine Sparkes
March 29, 2025
I always remember Paul at home, tucking in to his bedtime snack of 8 weetabix and a pint of milk- the only large bowl available was the dog’s water bowl, but that didn’t worry Paul!
Not much did worry Paul.
Brother Mark.
Mark Baker
March 27, 2025
Here are some of my pictures I hope people will enjoy from my childhood with my Uncle Paul. His and indeed Marion's generosity and spirit created such happy times for the Baker/Harker cousins to spend together. His passion for sport rubbed off on everyone and there was never a time not to play cricket. The funniest and indeed strangest place for myself and Patrick to wield a cricket bat and create an instant 22yds, was on the carriage of a Eurotunnel train. After the Baker family Ford which was taking as all to Italy broke down and refused to reach the end of its carriage when boarding, the remaining vacant space where other cars were meant to be was "perfect" offering a flat but quick track to play on - Only Paul saw it as an opportunity to unleash some off spin to pass the time and for Patrick and I to work on our cover drives and enjoy a competitive game of quick cricket, charging up and down with a bat that was no doubt the first item he packed. We did make it to Italy and had an incredible holiday - even in the photo below he is holding a ball ready for action. Such fun times I'll cherish forever.
https://photos.app.goo.gl/h2uaXqqu2QXKtN7y6
Joe Harker
March 27, 2025
2001. Hitting life's low in the kitchen at Reddons Road. Paul picking me up and he and Marion bathing me in love and compassion and no doubt a few glasses of wine.
Paul and Marion have proved on numerous occasions to be the most generous and caring friends and I love you both. It is difficult to think of one without the other but I know that somehow Marion will find a way to move forward without Paul her friend, lover, companion, husband in other words her other half.
Trish Davis
March 27, 2025
1986, New Year's Eve with Paul and Marion. Amazing food, as always at the Baker household, flowing wine. We surely couldn't have consumed that number of bottles! Children upstairs? Asleep?
The bridge game lasting into the wee hours. Who won? Who knows? Who cares?
The beginning of a very special friendship.
Trish Davis
March 27, 2025
I started working with Paul, Marion and the Ohal team on joining CIA in 1997. We needed to build a data science capability and not only was Ohal the jewel in the crown of this capability, Paul and his team powered the development of the agencies founding tools and tech. They became the foundation of the global MediaLab offer which was such an important part of CIA and upon joining WPP, MEC’s growth. Paul’s intellect was matched by his commitment and selflessness. He was both an inspiration and pleasure to work with as well as a great leader of the Ohal business.
My condolences to Marion, the family and all of the ex Ohal family too.
Melanie Varley
March 26, 2025
Paul and I first met over 50 years ago when five of us shared a house in Croydon. He always maintained he was the best cook which wasn’t hard as the bar was set low! They were happy times and my memories of Paul have remained the same ever since.
Paul was always upbeat, positive and fun to socialise with. It was a joy to be in his company and debate the worlds of sport and politics!

Paul was a devoted family man and a wonderful husband, father and grandfather and Celia and I send our love and prayers to Marion, Marc, Gail and Patrick for their irreplaceable loss. However, for sure, all your wonderful memories of Paul’s zest for life will shine through and never fade.
Martyn Reeve
March 26, 2025
As a cousin of Paul,s we grew up in Malvern and enjoyed many combined family gatherings. Then surprisingly Paul arrived at Kings School Worcester a couple of years after me. Paul was always fun lively as a lad and I can recall many visits to the Baker household and enjoyable times on the Malvern hills.
His family and friends will truly miss him but he leaves limitless memories as a fun loving, and very active gentleman.
Tony Bowron
March 25, 2025
When I went to Kings in 1961 he was in Chappel House (though not yet Head of House I think?) and even then he was an inspiring figure, and above all a really nice guy. He helped me a lot with my swimming in those early school days - not that I ever reached his exalted standards, and he was respected and liked everywhere. Hard times for the family.
Dave Thomas

Donate

We have chosen to support St Christopher's Hospice in memory of Paul, who was cared for by their compassionate team over the last year of his life including his final days.

St Christopher's is an organisation that offers not only exceptional medical and nursing care but also emotional and psychological support to both patients and their families, ensuring a peaceful and dignified end of life.

Their services over the last year benefitted Paul both physically and mentally through gym and psychology sessions. These made a big difference to both his mobility and outlook on life that we are tremendously grateful for.  

The personal connection runs deep for our family, as Paul's daughter, Gail, works there directly with patients like Paul and has seen first-hand the profound impact her efforts have on families like ours . The work they do is invaluable, and we are incredibly grateful for the care and kindness they provided to our family during this time.

St Christopher's is a charity. Whilst contracted to provide palliative care services only 40% of its costs come from the NHS, the rest come from charitable donations including gifts in wills and in memorial donations such as this. 

Any donation, no matter the size, would be deeply appreciated and will help continue their incredible work, ensuring more families receive the support they need during such a challenging time.
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